Superplastic, the NFT creative studio, has raised $20 million in Series A investment led by Amazon’s venture arm, the Alexa Fund, and joined by several other large tech and media organizations. Superplastic’s capital now stands at $58 million with this recent investment.
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Superplastic is Best Known for Characters in Fashion, Animated Entertainment, and Live Experiences
Superplastic’s one-of-a-kind inventions, ranging from fashion to animated entertainment, live experiences, and NFTs, have allowed the company to develop a presence across several media platforms. Janky and Guggimon, two studio-made characters that have gained social media stardom, will be the subject of a new series created in conjunction with Amazon Studios.
Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures, and Betaworks were among the other investors in this round.
The collaboration with Amazon Studios will provide Superplastic with a “first-look” advantage and further solidify the brand’s position as a leader in the NFT industry. The pair will collaborate on a series using “fake celebrities,” according to a press announcement.
Superplastic Collaborated with Brands like Gucci, Fortnite, Mercedes-Benz, and The Weeknd to Sell Millions of Dollars of Real and Virtual Products
Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Christie’s Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, Post Malone, and The Weeknd are notable businesses have previously partnered with Superplastic. The corporation sells millions of dollars annually in actual and virtual merchandise.
Superplastic expects to use this new cash to grow its operations and add to its already impressive list of brand relationships. The investment demonstrates the rising interest in the NFT sector from extensive technology and media businesses and the expanding mainstream acceptance of blockchain-based digital assets.
